THE SEDUCTION PAVILION, ITALY
“THE FLYING SKIRT”
A TIMELESS HOMMAGE TO FEMINITY AND A TRIBUTE TO NAMELESS FEMALE STARS
Location: Bologna, Italy
Architect: SPANS associates
Engineer: SPANS associates
Type: Installation, exhibition
Design and Concept
Marylin Monroe´s iconic star
The Seduction Pavilion pays tribute to the ephemeral concept of seduction, fashion and cinema. It does involve the concepts of light, shadow, picture in relation to the stars that created the cinema history and their destiny.The project directly references one of the main iconic star Marylin Monroe, one of the 20th century figure of the iconic star. She illuminated the world by her sensuality, words, pictures, films creating the star concept. It does mean that her attraction shaped others by wanting to reach the same light. Marilyn Monroe wore a white dress in the 1955 film The Seven Year Itch. The image of Monroe in the white dress standing above a subway grating blowing the dress up has been described as one of the iconic images of the 20th century.
“The Flying Skirt” reference
Referencing Marylin’s dress, the whole installation is called the “Flying skirt”. Approaching the Installation, the visitors is attracted by a floating shape. The Flying skirt has been translated into a 3D model and becoming a larger physical sculptural installation. It is drawn in 3D as frozen geometry and creates a whole space of exhibition and intimate experience. The Seduction Pavilion is catching the dreams. In plan the whole shape brings the physical reality to a dimension of the stars dreams and desire as a projection.
Hommage to unfammous stars through a cinematographic projection
The tribute to the nameless female stars come as a ephemeral projection onto the flying skirt. The projection is working with lights and shadows ‘ to recall the destiny of each of the woman honoured by the exhibition. The cinematographic sequence gives a notion of time and dynamic. The Stars are definitely ephemeral and reminds us about the illusion of the fame concept. The pictures are projected under or above the skirt, in the shadow of the whole icon. The presence of the Marylin´s dress shapes dominates with an iconic presence, and create space.
The art of engineering and 3D printing
The project uses a recyclable white printable plastic. The concept of sustainability is as well an important part of the design. The whole shape will be 3D printed; aiming and minimising the carbon footprint involved in the production. The structure is a double skin trussed within its thickness as an efficient and performant structure. The whole shape is without supports on the floor and is completely suspended to the slab above.